Look. I don't go out of my way to follow Lady Gaga. I'm not a fan, no matter how I may or may not respect her (which, yes, I do, in my own little way). I haven't heard any of her albums in their entirety, nor do I follow her fashions, or what her sister is rumoured to be doing with them, and I don't run for youtube when her videos drop. She is though, obviously difficult to avoid; being the pop culture phenomenon that she is (and all that said, I'm feeeeling the Versace vibe she is channelling lately. More because I can't help but love that Donatella and her ridonkness). So it's not at all difficult to know what she's up to, even if I don't actively go in search of news for her.
So when a band as brilliant as Wild Beasts cleverly saddle the Lady Gaga fame monster for their own agenda, I can't help but applaud as rapturously as I did when I saw them live just last month. Even more brilliant is that they came up with a beautiful remix to raise awareness of the ways that people can get involved and support independent labels that lost stock in the Pias UK warehouse fire in an unfortunate case of collateral damage during the UK 'riots'.
Frontman Hayden Thorpe told the Guardian that "The unlikeness of this match was perhaps what compelled us to take it on. Gaga in many ways is the epitome of what we are not. She is the butcher to our butter knife. The essential thrill is always to keep eluding what is expected of us and what we expect of ourselves."
If you wanna find out how to donate to PIAS and their associated labels, or even just to know a little more about the situation, go HERE.
Speaking of PIAS and their associated labels, other news, PIAS have just signed a deal with Wichita Recordings for the world excluding North America. According to PIAS:
"The first Wichita releases through [PIAS] will be the new albums by Mariachi El Bronx and Peggy Sue both scheduled for the 12th of September followed later in the year by albums from Wild Flag, Los Campesinos and Spectrals and an EP by Bloc Party’s Kele. 2012 will see new albums from First Aid Kit, The Cribs and Simian Mobile Disco."