Claudia Simoes really appealed to me with her cool and casual yet sharp collection. Not too serious; with bright colours and graphic prints, a strong but none too exaggerated shoulder and a good horsey platform boot, Claudia Simoes hit all the main spots enough to satisfy cool urban girls with things to do and people to see.
I felt like the colour ways and the panelled shapes on some looks gave a vague nod to Herchcovitch's last women's collection with it's rich purple, deep orange and shiny blueberry. Coupled with some slick optical illusion stripes, this collection is for strong confident girls who won't let these strong confident clothes wear them. Hot.
Most excellent stripes.
Bold colour, shoulder AND print. Such an 80s power look interpreted for 2010.
Super wide lapels on a blazer with a wicked colour combo.
Herchcovitch summer 09 lite, datchu?





















