I’m sure by now you all have a friend (or five) that's addicted to their iPhone. You talk to him and there isn't any eye contact, he's always typing something or refreshing his e-mail/Facebook/Twitter. You start eating or do something ridiculous and he'll start 'recording the moment'. You get ready to go out and he wants to take a picture - in the hipstamatic fashion, of course - to update to his Twitpic. It’s very traumatizing, especially if you, like me, use your mobile only to call people – and perhaps play a quick game of that Snake (classic).
Ariel Pink suffers from the same problem as you, except his friends are cooler than yours. They are people like Flaming Lips’ Wayne Coyne. And instead of recording stupid things, he'll collect donations of human breast milk to put in a bowl while you lip synch your biggest hit from your latest album. And even the effect he used to record the video (some sort of VHS filter) is better than the ones your friends use. And after that, he'll publish the video and it's so great that you're able to start using it as the official one and can then say that Wayne Coyne directed it.
[Editor's note: the video was shot by Wayne Coyne when the bands were touring together and the effects were later added by Delo Creative.]
By the way, my iPhone addicted friend loves ‘Round and Round’ and plays it on the same playlist containing disco classics and new synthpop songs - which I think fits perfectly well – especially when there is coffee and random X-Box games involved. It also sustains my previous theory centering around the impossibility of putting Ariel Pink’s Haunted Graffiti’s Before Today into any musical genre.
While I’m struggling to put (or not, as it were) Ariel Pink's Haunted Graffiti in a genre, I think inevitable to use chillwave to describe the Little Loud remix. And by that I mean it sounds like something the adorable Californian duo Kisses would do, messing around lovable 80’s synths. Too cute to ignore.