You may have noticed around the traps that Marina and the Diamonds is back; having released two new tracks and videos one after the other without missing a beat in between. The first entitled 'Fear and Loathing' and the second, 'Radioactive'.
In the aftermath of the eventual non-event that was her debut album, The Family Jewels, Marina was quite open in expressing her disappointment following her first round in trying to break the charts. I'm mixing metaphors here when I say that despite going into the ring with what seemed to be all the necessary support and prep, Marina's Diamonds just weren't sharp enough to cut into the main. It was almost as if she was a welterweight boxer all gussied up and going into a WWF ring - with neither side landing any punches that meant anything. And there's nothing worse than a mismatched fight.
But not one to let that first, confused round keep her down, girl channelled all of that and put it into song, y'alls: Marina has come out into round two punching more or less in her division. She's got a mega team in her corner, most prominently super heavyweight Norwegian duo Stargate pulling productions dutes (having credits with Rihanna, Ne-yo, Beyoncé, Shakira, Jordin Sparks and Chris Brown amongst others). Check the first single (and Part 1) 'Fear and Loathing'; which apparently depicts Marina's latest persona, Electra Heart, embodying 'the lies, illusions and death of an American Dream':
Image wise, she's let go of the ambitious, glamourous, wanna be diva (as she quite literally spells out for us in the video above) that she was previously trying to squeeze into a laboriously over-thought and ill fitting Katy Perry-esque landscape (though she's kept the LA thin and the boobie-licious aspects). Now, we find her embracing the alt/pop melodrama that her voice was made for. In doing so, she's actually become less theatrical, somewhat less contrived, paradoxically more pop in her sound, and ironically, more genuine...Or so it seems to me, anyway.
And for this, I'm digging the new flavours of her new stuff; though not nearly as much as I love How To Dress Well's polishing of Marina and her Diamonds.
But first, have a listen to Marina's Part 2, entitled 'Radioactive'.
I love How To Dress Well. Even more with this re-work that taps a little bit of that Rihanna 'What's My Name' steez. It's brilliant. Listen:



















