all SPFW photographs courtesy of © AGÊNCIA FOTOSITE
In the past, 2nd Floor have impressed me with their artist collaborations (Bruno 9li), and also disappointed me with utter mediocrity. This seasons was somewhere in between. Not edgy or particularly impressive, creative or interesting, but a nice collection that will surely be a commercial hit.
A ballerina opened the show a top a platform, that was supposed to suggest a music box dancer. The models then strode out in little brown paper hats; everything about the styling and collection reeking of sweet innocence and nostalgia.
The palette took inspiration from an old school toy box filled with the kind of toys you don't need to put batteries in, and the collection turned out pieces that would not look out of place at a picnic in the park, on sailing on the lake.
Light bleached out denim, relaxed fits appropriate for playing in, stripes on stripes and stripes paired with florals; all of which were styled in a neatly laid back fashion with tidily rolled pant legs and nautical neck ties.
It came across to me as interpreting some incredibly British aesthetic; or perhaps it was what Americans would dream British people in summer as being. Little do y'all know that British people rarely get out for sun and play, innit though! My idea was affirmed when the British flag motif came down the runway in men's shorts and blazers, and was further reinforced when the final walk through of all the models had them alternately holding British and Brazilian flags.
Sweet. Check the video below, and my favourite looks in the gallery below that.